Research, Sales and Marketing Programme 2014
 
This was the programme in 2014


Wednesday, 02.07.2014
14:30 - 17:30Registration [More Info]
Westcord Art Hotel
18:00 - 19:30Welcome Reception at Westcord Art Hotel
Westcord Art Hotel

Thursday, 03.07.2014
08:30 - 09:00Registration
Zuiveringshal West - A
09:00 - 09:30Welcome Session [More Info]
Zuiveringshal West - B
09:30 - 10:00Cultural Differences [More Info]
Zuiveringshal West - B
10:00 - 10:30Opening Plenary Exercise - Extracting maximum value from "Business on the books" [More Info]
Zuiveringshal West - B
10:30 - 11:00Networking Break
Zuiveringshal West - A
You can choose from the following:
for locations, please see sessions
11:00 - 13:001. Finding your potential clients: ICCA Association Database training (for beginners) [More Info]
Machinegebouw
2. In-depth RFP workshop (part 1) [More Info]
Zuiveringshal West - B
3. Using meetings statistics for Advocacy, Marketing, Research and Motivation [More Info]
Openbare Verlichting
13:00 - 14:00Lunch [More Info]
Zuiveringshal West - A
You can choose from the following:
for locations, please see sessions
14:00 - 15:001. Business Exchange [More Info]
Zuiveringshal West - B
2. Lead Generation Training [More Info]
Machinegebouw
3. Consultancy Appointments [More Info]
Zuiveringshal West - A
4. Exclusive tour of the Westergasfabriek's monumental buildings (Max. 45 delegates. On a first come/first serve basis!) [More Info]
Openbare Verlichting
15:00 - 15:30Networking Break
Zuiveringshal West - A
15:30 - 17:00A problem shared is a problem solved! Association clients ask ICCA delegates for ideas and advice [More Info]
Zuiveringshal West - B
18:30 - 19:30Transfer by boat to restaurant Stork [More Info]
Haparandadam
19:30 - 22:00Dinner at Stork [More Info]
Restaurant Stork
22:00Transfer back to Westcord hotel with stopover in city centre
Restaurant Stork

Friday, 04.07.2014
08:30 - 09:00Registration
Zuiveringshal West - A
09:00 - 10:00ICCA International Association Hybrid Meeting: What do associations REALLY think about the risks and rewards of outsourcing their events, and what are the marketing implications for suppliers? [More Info]
Zuiveringshal West - B
10:00 - 10:30Networking Break
Zuiveringshal West - A
You can choose from the following:
No location
10:30 - 11:301. Business Exchange [More Info]
Zuiveringshal West - B
2. Lead Generation Training [More Info]
Machinegebouw
3. Consultancy Appointments [More Info]
Zuiveringshal West - A
4. Exclusive tour of the Westergasfabriek's monumental buildings (Max. 45 delegates. On a first come/first serve basis!) [More Info]
Openbare Verlichting
11:30 - 11:45Changeover Time
/
You can choose from the following:
No location
11:45 - 12:451. Researchers of the Month Q&A - What does research excellence look like? [More Info]
Openbare Verlichting
2. Lessons from ICCA´s Best Marketing Award: How to stand out from the crowd [More Info]
Zuiveringshal West - B
12:45 - 13:45Lunch
Zuiveringshal West - A
You can choose from the following:
for locations, please see sessions
13:45 - 15:151. Redefine your destination´s strengths and unique selling points: A "wisdom of crowds" exercise. [More Info]
Zuiveringshal West - B
2. How to use video before, during and after your events - how revolutions in price and technology have opened up a new marketing world. [More Info]
Openbare Verlichting
15:15 - 15:45Networking Break
Zuiveringshal West - A
You can choose from the following:
for locations, please see sessions
15:45 - 16:451. In-depth RFP workshop (part 2) [More Info]
Zuiveringshal West - B
2. Collaborations and Partnerships: The "new normal" in marketing [More Info]
Openbare Verlichting
16:45 - 17:00Changeover time
/
You can choose from the following:
for locations, please see sessions
17:00 - 18:001. Business Exchange [More Info]
Zuiveringshal West - B
2. Lead Generation Training [More Info]
Machinegebouw
3. Consultancy Appointments [More Info]
Zuiveringshal West - A
4. Westergasfabriek: Unique venue - A session on creating a ‘Meetingplace for refreshing ideas’ [More Info]
Openbare Verlichting
Evening at leisure [More Info]
/

Saturday, 05.07.2014
09:30 - 10:30Building your own Personal Brand [More Info]
Zuiveringshal West - B
10:30 - 11:00Networking Break
Zuiveringshal West - A
You can choose from the following:
No location
11:00 - 12:001. Big Data - What is it? Why is it important? How can you use it? [More Info]
Zuiveringshal West - B
2. On-line Marketing 101: Getting the basics right [More Info]
Openbare Verlichting
12:00 - 13:00Lunch
Zuiveringshal West - A
You can choose from the following:
for locations, please see sessions
13:00 - 14:001. ICCA Best PR Finalists - how to make a big noise with a tiny investment. [More Info]
Zuiveringshal West - B
2. Improve your trade show skills - and avoid empty booths! [More Info]
Openbare Verlichting
14:00 - 14:30Networking Break
Zuiveringshal West - A
You can choose from the following:
for locations, please see sessions
14:30 - 15:30
15:30 - 15:45Changeover Time
/
15:45 - 16:15Future of Association Meetings [More Info]
Zuiveringshal West - B
16:15 - 16:30Closing Remarks
Zuiveringshal West - B
19:00Transfer to Beurs van Berlage [More Info]
Westcord Art Hotel
19:30 - 00:00A Touch of Dutch @ Beurs van Berlage [More Info]
Beurs van Berlage