| Wednesday, 02.07.2014 | ||||
 14:30 - 17:30 | Registration [More Info] Westcord Art Hotel | |||
| 18:00 - 19:30 | Welcome Reception at Westcord Art Hotel Westcord Art Hotel | |||
| Thursday, 03.07.2014 | ||||
| 08:30 - 09:00 | Registration Zuiveringshal West - A | |||
| 09:00 - 09:30 | Welcome Session [More Info] Zuiveringshal West - B | |||
| 09:30 - 10:00 | Cultural Differences [More Info] Zuiveringshal West - B | |||
| 10:00 - 10:30 | Opening Plenary Exercise - Extracting maximum value from "Business on the books" [More Info] Zuiveringshal West - B | |||
| 10:30 - 11:00 | Networking Break Zuiveringshal West - A | |||
| You can choose from the following: for locations, please see sessions | |||
| 11:00 - 13:00 | 1. Finding your potential clients: ICCA Association Database training (for beginners) [More Info] Machinegebouw | 2. In-depth RFP workshop (part 1) [More Info] Zuiveringshal West - B | 3. Using meetings statistics for Advocacy, Marketing, Research and Motivation [More Info] Openbare Verlichting | |
| 13:00 - 14:00 | Lunch [More Info] Zuiveringshal West - A | |||
| You can choose from the following: for locations, please see sessions | |||
| 14:00 - 15:00 | 1. Business Exchange [More Info] Zuiveringshal West - B | 2. Lead Generation Training [More Info] Machinegebouw | 3. Consultancy Appointments [More Info] Zuiveringshal West - A | 4. Exclusive tour of the Westergasfabriek's monumental buildings (Max. 45 delegates. On a first come/first serve basis!) [More Info] Openbare Verlichting |
| 15:00 - 15:30 | Networking Break Zuiveringshal West - A | |||
| 15:30 - 17:00 | A problem shared is a problem solved! Association clients ask ICCA delegates for ideas and advice [More Info] Zuiveringshal West - B | |||
| 18:30 - 19:30 | Transfer by boat to restaurant Stork [More Info] Haparandadam | |||
| 19:30 - 22:00 | Dinner at Stork [More Info] Restaurant Stork | |||
| 22:00 | Transfer back to Westcord hotel with stopover in city centre Restaurant Stork | |||
| Friday, 04.07.2014 | ||||
| 08:30 - 09:00 | Registration Zuiveringshal West - A | |||
| 09:00 - 10:00 | ICCA International Association Hybrid Meeting: What do associations REALLY think about the risks and rewards of outsourcing their events, and what are the marketing implications for suppliers? [More Info] Zuiveringshal West - B | |||
| 10:00 - 10:30 | Networking Break Zuiveringshal West - A | |||
| You can choose from the following: No location | |||
| 10:30 - 11:30 | 1. Business Exchange [More Info] Zuiveringshal West - B | 2. Lead Generation Training [More Info] Machinegebouw | 3. Consultancy Appointments [More Info] Zuiveringshal West - A | 4. Exclusive tour of the Westergasfabriek's monumental buildings (Max. 45 delegates. On a first come/first serve basis!) [More Info] Openbare Verlichting |
| 11:30 - 11:45 | Changeover Time / | |||
| You can choose from the following: No location | |||
| 11:45 - 12:45 | 1. Researchers of the Month Q&A - What does research excellence look like? [More Info] Openbare Verlichting | 2. Lessons from ICCA´s Best Marketing Award: How to stand out from the crowd [More Info] Zuiveringshal West - B | ||
| 12:45 - 13:45 | Lunch Zuiveringshal West - A | |||
| You can choose from the following: for locations, please see sessions | |||
| 13:45 - 15:15 | 1. Redefine your destination´s strengths and unique selling points: A "wisdom of crowds" exercise. [More Info] Zuiveringshal West - B | 2. How to use video before, during and after your events - how revolutions in price and technology have opened up a new marketing world. [More Info] Openbare Verlichting | ||
| 15:15 - 15:45 | Networking Break Zuiveringshal West - A | |||
| You can choose from the following: for locations, please see sessions | |||
| 15:45 - 16:45 | 1. In-depth RFP workshop (part 2) [More Info] Zuiveringshal West - B | 2. Collaborations and Partnerships: The "new normal" in marketing [More Info] Openbare Verlichting | ||
| 16:45 - 17:00 | Changeover time / | |||
| You can choose from the following: for locations, please see sessions | |||
| 17:00 - 18:00 | 1. Business Exchange [More Info] Zuiveringshal West - B | 2. Lead Generation Training [More Info] Machinegebouw | 3. Consultancy Appointments [More Info] Zuiveringshal West - A | 4. Westergasfabriek: Unique venue - A session on creating a ‘Meetingplace for refreshing ideas’ [More Info] Openbare Verlichting |
| Evening at leisure [More Info] / | |||
| Saturday, 05.07.2014 | ||||
| 09:30 - 10:30 | Building your own Personal Brand [More Info] Zuiveringshal West - B | |||
| 10:30 - 11:00 | Networking Break Zuiveringshal West - A | |||
| You can choose from the following: No location | |||
| 11:00 - 12:00 | 1. Big Data - What is it? Why is it important? How can you use it? [More Info] Zuiveringshal West - B | 2. On-line Marketing 101: Getting the basics right [More Info] Openbare Verlichting | ||
| 12:00 - 13:00 | Lunch Zuiveringshal West - A | |||
| You can choose from the following: for locations, please see sessions | |||
| 13:00 - 14:00 | 1. ICCA Best PR Finalists - how to make a big noise with a tiny investment. [More Info] Zuiveringshal West - B | 2. Improve your trade show skills - and avoid empty booths! [More Info] Openbare Verlichting | ||
| 14:00 - 14:30 | Networking Break Zuiveringshal West - A | |||
| You can choose from the following: for locations, please see sessions | |||
| 14:30 - 15:30 | ||||
| 15:30 - 15:45 | Changeover Time / | |||
| 15:45 - 16:15 | Future of Association Meetings [More Info] Zuiveringshal West - B | |||
| 16:15 - 16:30 | Closing Remarks Zuiveringshal West - B | |||
| 19:00 | Transfer to Beurs van Berlage [More Info] Westcord Art Hotel | |||
| 19:30 - 00:00 | A Touch of Dutch @ Beurs van Berlage [More Info] Beurs van Berlage | |||
